N.C.A.A. Signs New TV Deal and Keeps Women’s Basketball in Bundle
The deal ends several years of speculation about how the N.C.A.A. could capitalize on the influx of fans in women’s sports, including basketball.
![N.C.A.A. Signs New TV Deal and Keeps Women’s Basketball in Bundle](https://static01.nyt.com/images/2024/01/04/multimedia/tamc-010424-march-madness/tamc-010424-march-madness-mediumSquareAt3X.jpg?#)
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